Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Code: Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214)
Related Certification(s): Salesforce Accredited Professional Exams Certification
Certification Provider: Salesforce
Actual Exam Duration: 60 Minutes
Number of Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Practice Questions: 101 (updated: )
Expected Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Topics:
Topic 1: Mobile (SMS/Push)
This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities demonstrates cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 2: Ad Studio
Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3: Social Studio
Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements validates a practitioner’s ability to support robust cross-channel strategies.
Topic 4: Distributed Marketing
This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases the efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 5: Einstein for Marketing Cloud
This topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. It tests the proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 6: Journey Orchestration
This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 7: Triggers
This area covers SOAP/REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 8: Interaction Studio
Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Free Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Actual Questions
Note: Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Premium Questions were last updated on
Q1. Where would you set a threshold limit in Social Studio?
Q2. Where would you add a topic profile?
Q3. What is the fastest way to add a classification to a post?
Q4. What user permission is required to configure SSO in Social Studio?