Exam Name: Microsoft Dynamics 365 Customer Experience Analyst

Exam Code: MB-280

Related Certification(s): Microsoft Dynamics 365 Certification

Certification Provider: Microsoft

Actual Exam Duration: 100 Minutes

Number of MB-280 Practice Questions: 265 (updated: )

Microsoft Recommended Focus Areas for the MB-280 Exam:
Topic 1: Implement Customer Insights Solutions
This section measures the skills required to implement Microsoft Dynamics 365 Customer Insights solutions, including configuring environments and integrating customer data sources.
Topic 2: Ingest and Prepare Customer Data
This section focuses on importing and preparing data from different systems, mapping data fields, and ensuring accurate customer data integration.
Topic 3: Unify Customer Profiles
This section evaluates configuring identity resolution rules to merge customer data into a unified customer profile.
Topic 4: Create Customer Segments
This section focuses on creating and managing dynamic and static customer segments based on behavior, demographics, and interactions.
Topic 5: Analyze Customer Data and Insights
This section covers analyzing unified customer data to discover trends and generate actionable business insights.
Topic 6: Configure Measures and Calculations
This section focuses on creating calculated measures and KPIs that support customer analytics and performance tracking.
Topic 7: Manage Customer Journeys and Experiences
This section measures the ability to manage customer interactions and engagement strategies using Dynamics 365 tools.
Topic 8: Integrate with Microsoft Power Platform
This section covers integration with Power BI, Power Apps, and Power Automate for analytics, automation, and reporting.
Topic 9: Manage Data Governance and Security
This section focuses on implementing data security policies, managing access permissions, and ensuring governance compliance.
Topic 10: Export and Activate Customer Insights
This section measures the ability to export customer segments and insights to external systems and marketing platforms.
Free Microsoft MB-280 Exam Actual Questions
Note: Microsoft MB-280 Premium Questions were last updated on

Q1. Your sales team lacks important information on the Opportunity Close form.

You need to update the form.

Which out-of-the-box role must you have?

Q2. You have added the timeline control to the Pet main form. You need to configure the timeline to display related Pet activities as required by Terra Flor.

a. Which two actions should you perform? Each correct answer presents a complete solution. Choose two, NOTE: Each correct selection is worth one point.

Q3. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You recently implemented Dynamics 365 Sales within your organization’s sales team. Based on the initial evaluation, adoption is limited as most sales users prefer to work from Microsoft Outlook.

You decide to enable the Dynamics 365 App for Outlook.

You need to perform the various actions required. Each correct action is part of the solution but does NOT solve the problem completely.

Action: You test the email configuration and enable the mailboxes for the Dynamics 365 App for Outlook designated users.

Does this meet the goal?

Q4. Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

A company’s IT department has a .CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the .CSV file is ingested into Dynamics 365 Customer Insights – Data.

The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.

You need to clean and transform the data in Customer Insights – Data to be ready for unification.

Solution: Define column types to be appropriate field types and name the query. Create a full name and full address columns by merging the appropriate columns, if they exist. Select Next and your data is now ready for unification.

Does this meet the goal?

Q5. In Dynamics 365 Customer Insights, what is the primary purpose of data unification?