Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Code: Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201)
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Practice Questions: 264 (updated: )
Expected Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Topics:
Topic 1: Evaluation
The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2: Account Configuration
This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3: Automating Business Processes
Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4: Email Marketing
Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 5: Lead Management
This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 6: Personalizing the Prospect Experience
This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7: Reporting, Metrics, and Analytics
Technical setup requirements and reporting methods are the key sub-topics here.
Topic 8: Sales Emails and Alerts
This topic covers the configuration and benefits of Sales Emails and Alerts.