Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist

Exam Code: Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201)

Related Certification(s): Salesforce Marketer Certification

Certification Provider: Salesforce

Actual Exam Duration: 90 Minutes

Number of Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Practice Questions: 304 (updated: )

Expected Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Topics:
Topic 1: Visitors and Prospects
This section covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 2: Administration
This section focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages
This section explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 4: Lead Management
This section evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 5: Email Marketing
This section tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 6: Engagement Studio
This section covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Free Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Actual Questions
Note: Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Premium Questions were last updated on

Q1. Creating or marking an opportunity as lost will result in the change of a prospect’s score

Q2. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field. What is the recommended way to identify these prospects to export to .csv?

Q3. Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

Q4. A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms. Which two Marketing Cloud Account Engagement form actions would accomplish this? Choose 2 answers

Q5. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.