Salesforce MKT-101 Exam Questions

Exam Name: Build and Analyze Customer Journeys using Marketing Cloud

Exam Code: MKT-101

Related Certification(s): Salesforce Marketer Certifications, Salesforce Marketing Cloud Email Specialist Certifications

Certification Provider: Salesforce

Number of MKT-101 Practice Questions: 161 (updated: )

Expected MKT-101 Exam Topics, as suggested by Salesforce:
Topic 1: Introduction to Salesforce Marketing Cloud
This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
Topic 2: Administration Essentials
This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.
Topic 3: Data Management
This section evaluates the knowledge of an Email Campaign Specialist in organizing, segmenting, and synchronizing contact data. It covers how to create data extensions and ensure accurate data handling for targeted marketing efforts.
Topic 4: Email Message Design and Creation
This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 5: Message Testing, Delivery, and Email Marketing Best Practices
This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 6: Marketing Automation
This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
Topic 7: Analytics and Troubleshooting
This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Free Salesforce MKT-101 Exam Actual Questions
Note: Salesforce MKT-101 Premium Questions were last updated on

Q1. The CMO at Northern Trail Outfitters (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

Q2. A marketer is using Preview & Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.

What is the reason records are NOT being recorded?

Q3. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

Q4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

Q5. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO’s interest and profile data capture journeys.

Which action should the marketer take to evaluate conversion of those journeys?