Exam Name: Google Ads Video Professional Assessment Exam
Exam Code: Google Ads Video
Related Certification(s): Google Ads Certifications
Certification Provider: Google
Actual Exam Duration: 120 Minutes
Number of Google Ads Video Practice Questions: 50 (updated: )
Expected Google Ads Video Exam Topics, as suggested by Google:
Topic 1: Discover Why Advertisers Choose YouTube
This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube’s unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 2: How YouTube Keeps Brands Safe and Ensures Suitability
This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 3: Prioritize Marketing Objectives on YouTube
This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 4: Create Video Campaigns for Awareness
This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Topic 5: Explore Audience Solutions for Awareness Goals
This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 6: Get to Know Awareness Video Ad Formats
This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 7: Plan Awareness Video in Reach Planner
This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 8: Increase Awareness with Video Bidding Solutions
This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 9: Evaluate Performance with Awareness Measurement Solutions
This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 10: Create Video Campaigns for Consideration
This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 11: Explore Audience Solutions for Consideration Goals
This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 12: Get to Know Consideration Video Ad Formats
This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 13: Grow Consideration with Video Bidding Solutions
This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 14: Evaluate Performance with Consideration Measurement Solutions
This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 15: Create Video Campaigns for Action
This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 16: Get to Know Action Video Ad Formats
This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 17: Drive Action with Video Bidding Solutions
This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 18: Explore Audience Solutions for Action Goals
This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 19: Measurement Solutions
Evaluate Performance with Action Measurement Solutions
Topic 20: Performance Analysts
This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 21: Optimize Video Action Campaigns
This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 22: Understand the Importance of Video Creative Effectiveness
This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 23: Discover Google’s ABCDs of Effective Creative
This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Free Google Ads Video Exam Actual Questions
Note: Google Ads Video Premium Questions were last updated on
Q1# A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow Interest in a product with as many relevant people as possible
Q2# A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
Q3# A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding
What should they expect for their max CPV compared to their actual CPV?
Q4# A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
Q5# A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding
What should they expect for their max CPV compared to their actual CPV?