Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Questions

Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator

Exam Code: Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201)

Related Certification(s): Salesforce Marketing Cloud Administrator Certifications, Salesforce Marketer Certifications

Certification Provider: Salesforce

Actual Exam Duration: 105 Minutes

Number of Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Practice Questions: 165 (updated: )

Expected Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Topics:
Topic 1: Digital Marketing Proficiency
This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
Topic 2: Subscriber Data Management
In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
Topic 3: Setup
This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
Topic 4: Channel Management
This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
Topic 5: Maintenance
In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.
Free Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Actual Questions
Note: Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Premium Questions were last updated on

Q1. While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: “Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.” The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings. What action should correct the issue?

Q2. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing?

Q3. NTO wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account?

Q4. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?

Q5. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following: Use SmartCapture forms to write data into event registration data extensions. Cross-reference the records in each registration data extension with corresponding invitation email sends. Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration. Which skill is needed to build an efficient solution?