Exam Name: Marketing Cloud Intelligence Accredited Professional
Exam Code: Marketing Cloud Intelligence Accredited Professional (AP-215)
Related Certification(s): Salesforce Accredited Professional Exams Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Intelligence Accredited Professional (AP-215) Practice Questions: 63 (updated: )
Expected Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Topics:
Topic 1: General Functionalities
Salesforce marketing professionals explore core functionalities of Marketing Cloud Intelligence. This section measures understanding of platform features essential for data-driven marketing strategies and insights.
Topic 2: Data Integration Code Ability
This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.
Topic 3: Mapping
This topic focuses on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes necessary for efficient data organization.
Topic 4: Data Update Permissions
This section tests knowledge of permissions and settings related to data updates, including understanding parent-child setups and managing the “Source of Truth” for maintaining data accuracy.
Topic 5: Harmonization Best Practices
Salesforce marketing professionals analyze harmonization methods, properties, and their advantages and disadvantages to optimize data consistency across platforms.
Topic 6: Vlookup
This section evaluates proficiency in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks. It also includes understanding overarching entities, their use cases, and applications for strategic data organization and analysis.
Topic 7: Data Fusion
This topic focuses on the use cases and properties of Data Fusion, enabling marketing professionals to merge datasets effectively for deeper marketing insights.
Topic 8: Calculated Dimensions & Measurements
This section measures skills in using calculated objects, recognizing aggregation types, and applying these tools for customized marketing analytics.
Topic 9: Harmonization Center (Patterns/Data Classification/Validation)
Salesforce marketing professionals learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure reliable data management.
Topic 10: CRM
This topic evaluates understanding of CRM properties and their behavior within Marketing Cloud Intelligence, ensuring effective synchronization between customer data and marketing activities.
Topic 11: QA Ability
This section focuses on common QA steps across different scenarios, enabling professionals to maintain high data quality and platform performance.
Topic 12: Data Model
Marketing professionals explore data model entities, their relationships, and attributes within Marketing Cloud Intelligence.
Topic 13: Design Feasibility
This section evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring scalable and effective platform designs.